Why Cotton? – marlo + olive

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Why Cotton?

Turkish cotton is unlike anything else.


Woven in the traditional looms of Turkey, this long-staple cotton is known for its incredible softness, breathability, and strength. What makes it truly special is how it transforms over time — the more you wash it, the softer, fluffier, and more absorbent it becomes. It’s the opposite of fast-fashion: it gets better, not worse, with love and use.


Turkish cotton is naturally lightweight, making it easy to pack, carry, and use anywhere — home, beach, travel, gym, car, boat, lake house, fire pit, nursery. It dries quickly, resists odors, and stays beautiful for years.


Every Marlo + Olive textile is crafted from 100% premium Turkish cotton, chosen for its durability, its beauty, and its incredible versatility.


Whether it’s a peshtemal, blanket, baby swaddle, hair towel, or robe, our pieces are made to be lived in, loved, and passed along — a little softer and a little better each time.


Turkish cotton doesn’t just make a great towel.

It creates the kind of everyday luxury you feel the moment you wrap yourself in it.